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Leaflets Printing Important Aspects You Should Keep In Mind


Kevin McKinnon

Leaflet printing is one of the most effective as well as affordable methods of marketing, which is being used by more and more companies. Because they can be delivered to target customers conveniently along with magazines, newspapers, brochures etc., they make for an effective and easy way of reaching out to a large number of customers quickly without having to bear huge distribution costs. However, one of the significant disadvantages of using leaflets is that because several companies are using this particular marketing tool, customers are being overloaded with innumerable leaflets, most of which often end up being trashed. This is absolutely unwanted if you want to draw the attention of your potential customers to your business. Hence you must follow certain rules while printing leaflets for the marketing of your business:

Design plays the most important role in making your leaflet effective. Without a good design, your leaflets fail to draw the attention of your customers, thereby being ineffective as a marketing tool. They should be designed in a unique and creative manner, and should be necessarily meant for target customers. For example, if your target customers are youngsters, the leaflets should be trendy and colourful, whereas if you are targeting older people you should opt for sober and simpler leaflets.

Use of pictures can make your leaflets look very attractive. However, if you choose to use pictures on your leaflets, it is advisable to avoid the use of general pictures downloaded from the internet. You should always choose to use real photographs that are somehow related to the products, services or events you are trying to advertise. For example, if you are trying to advertise a musical concert, you can always use a picture from the last years concert and use it on your leaflet to make it more appealing to the target customers.

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Another significant aspect that must be considered in case of business card printing UK is the size of the leaflets. Though most companies choose to make their leaflets the size of a standard piece of paper simply because they can contain more information, a larger size is often not advisable for leaflets. This is because, if people cannot put something in their pocket, they are more likely to throw them away. If your leaflets are too large for customers to conveniently store them, they cannot serve their main purpose of advertising your business products or services.

You should definitely make sure that your leaflets contain necessary information about your business in an appropriate manner. This is extremely important to draw the attention of your target customers, and make them interested to get in touch with you.

There are various advantages of choosing leaflets as an effective marketing method for the establishment of your business:

One of the most significant advantages of leaflets is that they can be distributed with great convenience and allow your customers to read them in the comfort of their homes and according to their convenient times.

Leaflet printing is highly cost-effective and can be done in a short period of time. It makes for an effective marketing tool at reasonable rates.

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Atlanta Lyric Theatre Announces Six Upcoming Musicals


Sabrina Stapleton

Atlanta Lyric Theatre is the city s only local professional musical theater company. For their 2013-14 season the company will be showcasing local professional talent in six outstanding shows. After several seasons of performing at the Strand Theatre on the Marietta square, Atlanta Lyric Theatre is thrilled to be moving to a new venue, Cobb Civic Center s Anderson Theatre, for its 34th season. Anderson Theatre is a first class performance venue featuring excellent acoustics. Here are the highlights of the upcoming season.

The season kicks off with the Broadway musical, The Producers, from August 9-25. Audiences will love this outrageous comedy, based on the Mel Brooks film. The long-running Broadway production won 12 Tony Awards. Laughs abound as a Broadway produces, in his attempt to bilk money from his backers, actually comes up with an unexpected smash hit.

Atlanta Lyric Theatre will present the classic musical, Guys and Dolls, October 25-November 10. This romantic comedy about gamblers and their ladies features a Frank Loesser score including Luck Be a Lady and Sit Down You re Rocking the Boat.

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Audiences are in for a holiday treat when Atlanta Lyric Theatre presents perennial favorite, White Christmas, in December. Dates are to be announced. This holiday production is not part of the regular season subscription series, but is a special add on. The romantic comedy set at a snowy Vermont inn features music and lyrics by Irving Berlin. This production promises to put everyone into a festive mood.

Duke Ellington s Sophisticated Ladies will play January 3-19, 2014. The award-winning musical re-creates Ellington s Big Band sound and features his most memorable hits including Take the A Train, Satin Doll, and It Don t Mean a Thing If It Ain t Got That Swing.

The entire family can enjoy the Atlanta Lyric Theatre s production of Annie, which will run from April 4-20, 2014. Set in Depression era New York City, a spirited orphan wins hearts with her optimism. Popular numbers from the musical include Hard Knock Life, Easy Street, and Tomorrow.

The season s final production will be the hilarious Monty Python s Spamalot, winner of three Tony Awards. This parody of the King Arthur and the Knights of the Round Table legend pokes fun at almost everything. The show is appropriate for ages 12 and older. The production is scheduled for June 13-29, 2014.

The Cobb Civic Center is located at 548 S. Marietta Parkway. The Jenny T. Anderson Theatre seats 600 people. Parking at the facility is free. Tickets are available through the Atlanta Lyric Theatre website.

Sabrina Stapleton is the General Manager at the Hampton Inn and Suites

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Atlanta Lyric Theatre Announces Six Upcoming Musicals