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Submitted by: Seomul Evans
Given the popularity of blogs, and the importance of blogs in creating inbound links to your business website, youd think that theyd already be equipped with perfect semantic web markup. But youd be wrong. Of course, these errors arent going to make or break your business, but youll be ahead of the game if youll address some of the problems yourself. Here are 5 areas that youll want to address as youre correcting the semantic web markup on your blog:
1. Page Titles. Theres no way to get around the importance of a page title as it relates to search engine rankings. Search engines take the contents of your title tag and put those contents in the search results that they display. Some blog platforms do a good job of handling page titles such that the page titles are displayed optimally within search engine results pages. But many times the platforms preface the page title with the name of the blog, which may or may not have any significance for an internet user, particularly if the name of your blog has little or nothing to do with the title of the page that your user is looking for.
Another reason to pay attention to page titles is that search engines dont read content, they scan it. So your page titles should be as relevant to the subject contained on the web page as possible.
2. Logos and Taglines. Many blog platforms contain site logos within an h1? tag, which may not appear to be problematic at the outset. The problem, however, is that the h1? tag, aside from your title tag, should provide the most important information about your webpage to both searchers and search engines. Instead, you should be using the h1? tag to give search engines and human searchers the most important information you can about the contents of your webpage. To fix the problem, try putting your blog title inside a div tag.
So what to do with that h1? tag? Put your tagline within that tag on your homepage. Make your tagline specific and compelling so that searchers will know exactly what they can expect from your webpage. Put in within h2? and h3? tags in your secondary webpages. It should never appear to be more important than the title of the page or the title of the post.
3. Post Titles. Your post title is the most important information you can provide to a search engine, so make sure its not hiding within an h2? tag. Instead, put it inside an h1? tag so that searchers and search engines will know exactly what they will find on a particular page. There should only be one set of h1? tags on each of your pages, so take advantage of them and use them wisely.
4. Sub-Headlines. SEO experts and internet marketing professionals emphasize the importance of relevant, well-laid-out content in the quest for increased search engine rankings. And one of the best ways to lay out content within a blog is to use sub-sections to break up the material into easy-to-digest pieces. Since the title of your post should be in an h1? tag, then it certainly makes sense to put sub-headings within h2? tags, but if theyre currently in h3? tags then its probably too much trouble to change them now.
5. Sidebar Headlines. Several blog platforms put sidebar headlines within h2? tags. The problem with this is that most sidebar headlines dont have much relevance to your actual page content, so youre wasting a valuable h2? tag on something that wont make much difference. The most value you should give them is an h3? or h4? tag. In the case that your sidebar headlines are actually quite relevant, you may want to put them in h3? tags; otherwise h4? tags are most appropriate.
Dont count on your blog platform to mark up your page well. Do it yourself and see the results!
About the Author: Seomul Evans is a
with a leading US based
agency specializing in organic
search engine optimization